Wildhartt, 2026
i need wildhartt
i need wildhartt
To convince people to choose adventure over comfort, we can’t rely on nature imagery alone.
Our audience isn’t familiar with outdoor experiences. Instead, we show relatable people in familiar situations, proving that Wildhartt understands what matters most: the experience, not just the destination.
To convince people to choose adventure over comfort, we can’t rely on nature imagery alone.
Our audience isn’t familiar with outdoor experiences. Instead, we show relatable people in familiar situations, proving that Wildhartt understands what matters most: the experience, not just the destination.
created by: Zoë mesdom & guus vercoutere
created by: Zoë mesdom
& guus vercoutere
Wildhartt, 2026
follow me
follow me
People often dream of adventure but hesitate to take the first step.
This concept positions Wildhartt as a trusted guide, using human connection to overcome self-doubt and transform fear of the unknown into the excitement of going.
People often dream of adventure but hesitate to take the first step.
This concept positions Wildhartt as a trusted guide, using human connection to overcome self-doubt and transform fear of the unknown into the excitement of going.
created by: brent beke & melissa everaerts
created by: brent beke
& melissa everaerts
Wildhartt, 2026
A vacation for pussies
A vacation for pussies
This concept targets people who crave adventure but let self-doubt hold them back.
Playing with the double meaning of “pussy,” we challenge the idea that being afraid
is something to be ashamed of.
Through fearless cats as a playful metaphor, we show that you don’t need to be brave,
skilled, or fearless to start an adventure, you just need to be willing to go.
This concept targets people who crave adventure but let self-doubt hold them back.
Playing with the double meaning of “pussy,” we challenge the idea that being afraid
is something to be ashamed of.
Through fearless cats as a playful metaphor, we show that you don’t need to be brave,
skilled, or fearless to start an adventure, you just need to be willing to go.
created by: lotte de velder & sam vercammen
created by: lotte de velder
& sam vercammen
next work
next work
2026 studio REKLA.M
2026 studio REKLA.M