ritchie, 2026
uw moeder weet waarom
uw moeder weet waarom
The hard work, patience, testing, and failed attempts. That's what lies behind every successful company.
And Ritchie is no exception. So when creating this campaign, we asked ourselves:
how can we stand out from every other radio commercial? The answer? By not making one.
Instead, we created a spot where Jan's mother (Jan being the owner of Ritchie)
interrupts a national radio station to tell the whole country how ashamed she is that so many
people still haven't tried Ritchie.
Why his mother? Because nothing beats the pride a mother has for her son.
The hard work, patience, testing, and failed attempts. That's what lies behind every successful company.
And Ritchie is no exception. So when creating this campaign, we asked ourselves:
how can we stand out from every other radio commercial? The answer? By not making one.
Instead, we created a spot where Jan's mother (Jan being the owner of Ritchie)
interrupts a national radio station to tell the whole country how ashamed she is that so many
people still haven't tried Ritchie.
Why his mother? Because nothing beats the pride a mother has for her son.
ritchie, 2026
ri ri ritchieeehh!
ri ri ritchieeehh!
Although Ritchie is a well-known and beloved brand,
consumers often default to more familiar soft drinks when ordering.
Inspired by the photic sneeze reflex, the phenomenon that causes some
people to sneeze when exposed to bright sunlight.
This campaign turns an involuntary summer reaction into a playful ordering cue.
In the radio spot, every sneeze sounds like “RITCHIEEHH!”, transforming a
common reflex into a memorable and humorous way
to keep the brand top of mind on sunny terraces.
Although Ritchie is a well-known and beloved brand,
consumers often default to more familiar soft drinks when ordering.
Inspired by the photic sneeze reflex, the phenomenon that causes some
people to sneeze when exposed to bright sunlight.
This campaign turns an involuntary summer reaction into a playful ordering cue.
In the radio spot, every sneeze sounds like “RITCHIEEHH!”, transforming a
common reflex into a memorable and humorous way
to keep the brand top of mind on sunny terraces.
ritchie, 2026
zijde bang ofzo??
zijde bang ofzo??
While most Flemings are well aware of the iconic soda brand Ritchie,
they often pass it by in the supermarket. Trying a new flavor is always a bit scary,
but why? It is just a soda...
So, we decided to laugh at that fear. We created a bold radio commercial that calls out
the listener directly with one simple question: "Are you afraid or something?".
While most Flemings are well aware of the iconic soda brand Ritchie,
they often pass it by in the supermarket. Trying a new flavor is always a bit scary,
but why? It is just a soda...
So, we decided to laugh at that fear. We created a bold radio commercial that calls out
the listener directly with one simple question: "Are you afraid or something?".
next work
next work
2026 studio REKLA.M
2026 studio REKLA.M